There’s a reason why companies have been inserting coupons, offers, free samples, and simple thank-you notes in packages to customers for generations.
They work.
Why? Because businesses have a 60 to 7% chance of selling to an existing customer, while the probability of selling to a new prospect hovers between 5 and 20%.* If your organization isn’t including a little something extra with each parcel or envelope out the door, you’re missing out on a cost-effective opportunity to strengthen relationships, increase sales, and build brand awareness.
In today’s all-about-the-experience consumer mindset, finding a little something extra in an envelope or package from your company is sure to delight your customers and drive revenue to your bottom line.
Sources:
*http://www.forbes.com/sites/patrickhull/2013/12/06/tools-for-entrepreneurs-to-retain-clients/#716f55d44b7c
**https://www.shopify.com/blog/18989252-5-ways-to-use-packaging-inserts-to-increase-customer-loyalty-and-revenue
*** http://www.huffingtonpost.com/vala-afshar/50-important-customer-exp_b_8295772.html
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