By Laurie Hileman
Being active on social media is a great way for your business to build trust and develop relationships with key stakeholders, including customers, prospects, employees, and community members. Jennifer Brinks, a social media consultant with The F.P. Horak Company, a print and marketing solutions provider, shares five common social media mistakes to help you avoid alienating the very people you want to attract.
Mistake 1. You share content not relevant to your brand. Just because you could watch cute cat videos all day, doesn’t mean your customers want to see them. Only post or share content that directly supports who you are as an organization.
Mistake 2. Your tone and message don’t match the platform. LinkedIn is all about business professionals connecting with other professionals, so keep it business-focused. With Facebook, on the other hand, “You’re talking to literally everyone,” says Brinks. “Add a human touch to your posts so people understand they’re talking not just to a business but to an actual person behind the screen.”
Mistake 3. You spam your audience with post overload. People don’t want to see five new posts from your organization every time they look at their Facebook feed. Shoot for four – five posts per week, says Brinks. Ensure that your posts per day align with your audience’s expectations.
Mistake 4. You don’t respond quickly to inquiries. Customers expect prompt responses to questions. Social media is more than 9-to-5, but it also doesn’t have to be 24/7. Put the days and times you’re available online clearly on your page.
Mistake 5. Your profile is not up to date. Nothing is worse than having a customer look up your business hours and show up, only to find you closed for summer hours or other seasonal changes. Always keep your phone number, address, hours, and website information current.
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