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Omnichannel Marketing

By Laurie Hileman If you’re looking for a way for your marketing and brand messages to make a lasting impression, you…

Stick It to ‘Em

By Laurie Hileman “Learn from the mistakes of others; you can’t live long enough to make them all yourself,&#82…

Direct Mail Goofs Costing You Money?

48% of salespeople never follow up with a prospect 25% of salespeople make a second contact and stop 12% of salespeop…

Truly Shocking Sales Statistics

By Lorrie Bryan Despite our growing dependence on technology, we’re not programmable droids. Most people prefer to do…

In Sync

By Lorrie Bryan “Wow! We’re extremely satisfied with the ROI metrics from the trade show we recently attended,” says …

Show Time!

By Ilene Wolff While both sexes have strong emotional connections to elements of product packaging, package designers…

Men Are from Mars, but Everybody Likes Blue

By Kathryn Will Keeping up with customers and leads on multiple social media platforms can seem overwhelming. You nee…

When It Comes to Social Media, Use What You’ve Got

By Laurie Hileman The academic researcher—and gifted storyteller—fretted after her 2010 speech, at one point lamentin…

Rise Above the Chaos

When it comes to reaching consumers, marketers have a bigger toolbox these days. A…much…bigger…box. The advent of soc…

Bring the Hammer

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